Embraces
Embraces is an AI companion app, and its founders wanted more first-time visitors to sign up. The homepage sold companionship in general, but users came for something more specific: chatting with characters from the fandoms they love. We ran a product positioning sprint with the founders and redesigned the homepage to speak to those fans, shown here on mobile.
Before
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Sold companionship in general, like its rivals
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Nothing that spoke to fans of a story or character
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No user posts on the page, only links to the Discord
After
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Speaks to fans of any character, from any universe
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Looks and sounds like the fandom spaces users know
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New visitors see fans vouching for it before signing up
Before
-
Sold companionship in general, like its rivals
-
Nothing that spoke to fans of a story or character
-
No user posts on the page, only links to the Discord
After
-
Speaks to fans of any character, from any universe
-
Looks and sounds like the fandom spaces users know
-
New visitors see fans vouching for it before signing up
Book an intro call
"What will we talk about?"
We'll look at where your business is, and whether your homepage says why customers choose you. Then we'll tell you honestly if we can help.
"What's your offer?"
We offer homepage sprints with differentiation strategy workshops, and website rebuilds.
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