Alpha Story
Alpha Story is a B2B AI startup disrupting the public relations industry. When they contacted us, they needed help evolving their 'early-stage' positioning so they could start selling to larger enterprise customers and raise venture capital.
Before
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Outreach limited to specific audience segments
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Page copy not targeted at investors
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Value proposition not clear
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CTO time consumed by site maintenance
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Invisible on Google and LLMs
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Pricing aimed at startups
After
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New flow of high-value enterprise customers
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Gained investor trust and raised seed round
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Lifted internal morale and confidence
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Freed CTO bandwidth, 5x time saved vs. in house
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Steady pipeline of leads from Google and ChatGPT
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Enabled Alpha Story to raise prices by 7x
Before
-
Outreach limited to specific audience segments
-
Page copy not targeted at investors
-
Value proposition not clear
-
CTO time consumed by site maintenance
-
Invisible on Google and LLMs
-
Pricing aimed at startups
After
-
New flow of high-value enterprise customers
-
Gained investor trust and raised seed round
-
Lifted internal morale and confidence
-
Freed CTO bandwidth, 5x time saved vs. in house
-
Steady pipeline of leads from Google and ChatGPT
-
Enabled Alpha Story to raise prices by 7x
Before
-
Function-driven MVP visuals
-
Needed more visual finesse for enterprise clients
-
Time-consuming design workload for CTO and developers
After
-
Enterprise-ready product visuals
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Product sells itself visually
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Componentised design system frees time for CTO and devs
Before
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Invisible on Google for competitive keywords that convert
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No visibility in LLMs
-
No visibility in AI search
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No analytics or visibility into performance
After
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Key pages climbed from rank 80+ to rank 1 for keywords that convert
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High-intent leads arriving from ChatGPT
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Featured in Google AI overviews for converting keywords
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Full analytics stack
Book an intro call
"What will we talk about?"
We'll chat about where you're at in your business, and give our honest assessment about how we can create measurable impact. Feel free to come with questions.
"What's your offer and pricing?"
We offer website rebuilds. They include strategy workshops, brand upscaling, and conversion + SEO & GEO optimised design. We price by potential ROI so value > cost.
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