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41 Closer

41 Closer

41 Closer is a WhatsApp AI sales agent for Singapore businesses, made by 41 Labs. Its founder was getting ready to launch it. The site had to win over wary business owners without the founder in the room, so we ran a positioning session, audited the site and redesigned the page to answer the biggest objection first.

Before

  • The cost of slow replies sat sixth on the page

  • Proof split across three places on the page

  • No buyer named in the hero, and long paragraphs to read

41 Closer's site pre-revamp

After

  • Owners see what slow replies cost them before the pitch

  • Buyers see results before they're asked to commit

  • Singapore owners recognise themselves in the first line

41 Closer's site post-revamp

Before

  • The cost of slow replies sat sixth on the page

  • Proof split across three places on the page

  • No buyer named in the hero, and long paragraphs to read

41 Closer's site pre-revamp

After

  • Owners see what slow replies cost them before the pitch

  • Buyers see results before they're asked to commit

  • Singapore owners recognise themselves in the first line

41 Closer's site post-revamp

Book an intro call

"What will we talk about?"

We'll look at where your business is, and whether your homepage says why customers choose you. Then we'll tell you honestly if we can help.

"What's your offer?"

We offer homepage sprints with differentiation strategy workshops, and website rebuilds.

Book an intro call